Today’s guest blog comes from our friends and neighbors (San Diego) at Wonderist. Wonderist is a full-service dental marketing agency that has helped countless practices increase their new patient numbers and thrive with cohesive marketing strategies Through dental websites, local marketing, SEO, and more, Wonderist can elevate your practice and get you the results you’re looking for.
This post is very important. It brought to my attention something that I have never really thought of. And that is how taking care of your team results in an incredible opportunity to market your practice while retaining employees and patients. It is a very interesting read with very simple action items to improve your dental practice’s culture and marketing. So lets get into it –
In the competitive world of dentistry, attracting and retaining patients requires more than just exceptional dental care. It demands a strong brand, authentic messaging, and compelling marketing. But sometimes, the most effective marketing strategy is more than a balanced ad campaign or a perfectly designed website. It’s your culture.
A thriving, positive culture isn’t just about happy employees; it’s the essence of your brand, the heart of your marketing strategy. The invisible thread binds your team together, shaping how they interact, communicate, and approach their work—and how that translates to a first impression and, of course, the patient experience.
Building a Culture That Resonates:
Creating this kind of positive and productive culture requires intentionality. It’s not enough to just say you have a great team; you must show it. We’ve built our culture at Wonderist around four key pillars:
- Open Communication: We foster an environment where everyone feels comfortable sharing ideas, providing feedback, and asking questions. This transparency fosters trust and collaboration, reflected in the seamless experiences we deliver to our clients.
- Recognition and Appreciation: We go beyond casual high-fives (though we have those, too!).. We’ve created structured systems like the “Wonder Cape” award, Wonder Bud of the Quarter, and a comprehensive annual review and bonus structure. Celebrating wins and acknowledging contributions show our team they are genuinely valued.
- Professional Development: We invest deeply in our team’s personal and professional growth by bringing industry experts for transformative workshops. Recently, our team partnered with Indie Practices for an insightful session on effective communication, expanding our collaborative skills. We also encourage the exploration of diverse passions—from rock climbing to pickleball. This holistic approach nurtures a vibrant, skilled, and genuinely engaged workforce.
- Team Spirit: We cultivate camaraderie through diverse experiences that go far beyond traditional team-building. Our approach includes vibrant holiday parties that bring everyone together, unique workshops like succulent planting classes, and meaningful community activities such as toy drives for underprivileged children. We’ve also hosted creative workshops like watercolor and cooking classes, allowing team members to explore new skills and connect unexpectedly. These experiences aren’t just events—they’re opportunities to forge genuine relationships where people genuinely enjoy working together, building a sense of connection beyond typical workplace interactions.
How Culture Becomes Marketing:
At Wonderist, our positive culture isn’t something we keep hidden away; it’s the backbone of our marketing. It allows us to create authentic marketing materials that resonate with our clients and their patients:
- Authentic visuals: We don’t use stock photos; we showcase our actual team. This gives a candid glimpse into our daily work, which is collaborative, energetic, and fun. These visuals are instantly relatable and create a stronger connection with our audience.
- A unique brand voice: Our communication isn’t corporate jargon; it’s personable and friendly, mirroring the respectful and supportive environment we’ve cultivated. This approach allows us to connect with people on a human level.
Intentionally Cultivating a Marketable Culture:
Creating this culture isn’t a quick fix; it requires dedication and a standard operating procedure and process to keep it on point! It’s about defining your practice’s core values, leading by example, consistently seeking employee feedback, and celebrating big and small wins.
The Wonderist Difference:
When you build a culture in which your team is genuinely invested, your marketing becomes effortless. You have a story to tell, and your team is eager to help you tell it.
Ready to unlock the power of a thriving practice culture and attract the right patients?
Contact Wonderist Agency today!
I hope you enjoyed this guest blog post.
Smiles,
Holli Perez
DirectDental- How it works for Dental Professionals
DirectDental- How it works for Dental Offices
DirectDental Home Page
