When it comes to hiring for your dental practice, a job ad is your first impression. And let’s face it—just listing responsibilities and requirements isn’t going to cut it. If you want to hire a top-tier dental assistant, hygienist, or front office dental professional, your job ad needs to stand out.
In a recent Bite-Sized Staffing webinar, we shared practical tips for creating job ads that get results. Here’s a recap of what we covered—plus some actionable steps you can use to improve your next posting.
Why Your Job Ad Matters
Hiring is tough right now. There’s a lot of competition for great dental talent, and job seekers have options. A well-written job ad can help you:
- Attract more qualified applicants
- Stand out from other dental practices
- Reduce time spent on unqualified candidates
If you’re hiring a dental assistant, hygienist, or front office team member, it’s essential to make your ad clear, compelling, and candidate-focused.
What to Include in Your Dental Job Ad
Here’s what every effective job ad should have:
- An attention grabbing introduction
Start by sharing what makes your dental practice unique. Are you a small, family-owned practice that values teamwork? Do you have a modern office with the latest technology? Get their attention and get them to want to keep reading your ad by letting them know why they should work for you. - A clear job title
Use the exact role you’re hiring for—Dental Assistant, Hygienist, or Dental Front Office—to ensure your ad shows up in relevant searches. - Detailed responsibilities
Be specific. For a dental assistant, mention things like sterilization, assisting with procedures, and lab work. For a hygienist, talk about patient care, perio charting, and education. For front office dental personnel, highlight scheduling, insurance verification, and patient communication. - Qualifications
List the required certifications, experience, or skills. For example, “Must have current RDH license” or “Dental assistant experience preferred but willing to train the right candidate.” - Pay and benefits
Job seekers want to know what’s in it for them. Share the pay range, benefits, and perks—like bonuses, flexible schedules, or CE opportunities. - A strong call to action
Encourage candidates to apply and make it easy. For example: “We can’t wait to meet you. Apply Today!”
How to Make Your Job Ad SEO-Friendly
To improve visibility on Google and job boards, include keywords like:
- Dental Assistant
- Dental Hygienist
- Front Office Dental Personnel
- Hiring
- Dental Practice
For example: “We’re hiring a dental assistant to join our fast-paced dental practice. If you’re an experienced dental professional looking for a rewarding career, apply today!”
Ready to Improve Your Hiring Results?
A strong job ad is the first step to attracting the right candidates for your dental practice. Whether you’re hiring a dental assistant, hygienist, or front office dental professional, follow these tips to make your job ad work for you. And then head to DirectDental and post it.
For more hiring advice and resources, check out our full webinar:
📺 Watch: How to Write Job Ads That Attract Top Dental Talent
Smiles,
Holli Perez
DirectDental
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